The world of online betting is an ever-changing landscape, with new and existing operators constantly changing and evolving in order to beat their rivals and appeal to as many customers as they can. For us, the punters, this is great news, as we benefit directly from the enhance choice and array of new promotions. We’ve brought together the best new betting sites in the UK, complete with their welcome bonus to help find the perfect deal for you
The main advantage of signing up to a new betting site is the chance to make the most of their welcome offers. Unlike established bookmakers, new operators tend to offer bigger and better promotions for new customers to make themselves stand out in an already highly saturated market place.
Serious punters are likely to have dozens, if not hundreds of accounts open on a huge range of bookmakers, even if they just use some accounts once to make the most of new betting sites offers.
When it comes to betting strategy this is one of the best, and most popular, ways of maximising your cash and getting as many free bets and welcome offers as you can.
Short answer: Right here!
Long answer: Finding the best information on new bookmakers isn’t the easiest task in the world. That’s where we come in. We scour the Internet day and night to uncover new bookies, and analyse their offerings and various promotions to see how they rank against their rivals.
In the table above you’ll find a handy breakdown of the various promotions they offer, plus an exclusive link to their website so you can claim it! That’s not all, we will also publish in-depth reviews of all new operators, so you can get a clear picture of the new sites, plus a handy summary of the pros and cons of each.
Finding the right new betting site for you largely comes down to what type of punter you are.
If your focus is on football betting then you’ll want to find sites that specialise in football-specific promotions in order to compliment their sports book.
Horse racing betting is still as popular as it ever was – even more so now thanks to the rise of internet betting sites. You'll be as happy as the owner of this year's Grand National winner if you make the correct choices when it comes to picking the right bookie. Many sites – such as Ladbrokes and William Hill – offer live streaming of horse racing (and other events). To view a race you just have to have placed a bet upon it.
If you prefer a wider portfolio of sporting events, then your best bet is to go for sites with a substantial range of markets. The bookies listed in the table above are great examples of online sports book with plenty of markets – from football, tennis and cricket to badminton, handball and darts!
If, like many punters, you like to roam from sports books to casinos, you are better off looking for a more versatile operator like Black Type. Despite a huge array of sports bets and in-play options, they also boast a good-sized casino and live casino.
Some operators offer combined bonuses for their sports book and casino. For example, Grosvenor (a relative newcomer to the world of sports betting) offer new customers a £20 bonus to use in their casino when they deposit £20 in their sports book account.
This isn’t the end of our exclusive offers on new betting sites of course - the table at the top of this page is continually being updated with new bookies and amazing new bonuses.
Sometimes the better the welcome offer is, the less likely you are to trust the operator. After all, how can they really be giving away all that cash for free? Well, luckily we have a fool proof way of determining which new bookmakers are safe to deposit your money with.
By checking the newly launched bookie against the UK Gambling Commission’s (UKGC) records you can see whether they’re fully licensed and legally allowed to operate in the UK or not. A large number of European operators will be based in Malta, so you can always check whether they’re monitored by the Malta Gaming Authority (MGA), who, like the UKGC, act as a regulatory body for companies operating in the territory.
Don’t have time to check? Have no fear, we’ll do all the hard work for you. Every site we feature on our new betting sites page will have been thoroughly checked and vetted to ensure it is 100% above board.
The team behind LatestBettingSites aren’t just the site owners, we’re punters as well, so we know just how important it is to find trustworthy sites.
There are other things you can look out for too. Legitimate operators care about the welfare of their players, so you’ll see links to websites like GambleAware on their site (usually in the footer).
You can of course turn to the court of public opinion for reviews from fellow punters. Websites such as TrustPilot collect reviews from users, although they tend to be overwhelmingly negative! If you have the patience to sift through the angry authors who failed to read terms and conditions, and the petulant punters who think their bad predictions warrant a 1 star review, you can determine the general user experience.
Once you’ve collected your welcome bonus and placed your starting bets it’s time to decide whether to stick with this particular new betting site, or move on. It’s important not to rush into snap decisions, as it’s not always best to stick with the big bookies.
Try to look out for the following:
Most new betting sites will offer the usual array of payment options, from debit and credit card to e-wallets like Neteller and Skrill, and you can find full details on our individual review pages.
Questions about one payment method in particular always seems to come up, and that is PayPal. PayPal has become an increasingly popular way to deposit and withdraw through betting sites, however it has had a turbulent history in the world of betting.
After early concerns about fraud, unethical business practices and money laundering PayPal distanced themselves from the gambling industry. However, recently after much debate and improved business practices PayPal is widely available on most major betting operators.
The first wave of online sports betting sites in the UK came via established bookmaking brands. These included some familiar British high street names, such as William Hill, Ladbrokes and Coral.
As these were already names familiar to UK sports betting enthusiasts, sports betting fans already knew them to be trustworthy and reliable. In truth, very few untrustworthy sports books have made a success of themselves on the world wide web – they are soon uncovered as being dubious and shut down.
As people began to warm to the concept of online sports betting, lesser-known gambling entities in the UK began to establish new betting sites – some more successfully than others. Paddy Power and Bet365 are two names that spring to mind when it comes to successful online sports betting sites. The 'no nonsense' approach of Bet365 has been particularly successful – they began life in 2000 in a portacabin in Stoke-on-Trent, and by 2015 the company had revenues of over £1.5 billion.
As online sports betting became further established in the UK, gambling companies that mainly covered gambling on the European mainland began to look to explore the UK gambling market and to open up new betting sites – companies such as 10Bet, Betsson and Unibet.
New and existing betting sites are constantly running promotions to attract new customers, and offer their existing players great deals on upcoming wagers. Here at LatestBettingSites we search the web daily to provide you with the best daily deals. Check our betting sites promotions page for the biggest and best promotions for UK players.